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A MOCK PICKLEBALL TOURNAMENT EXPERIENCE 

A Miami Vice Inspired Brand for Pickleball Heatwave





2024

Brand Identity Development
With pickleball as the fastest-growing sport in the US, IMG and On Location interns pitched a mock pickleball experience in Miami, called Pickleball Heatwave. 

The experience features Endeavor-represented talents and local Miami Pickleball Club players in an exclusive tournament, inviting pickleball enthusiasts and newcomers alike to witness their favorite celebrities team up for a game of pickleball.



















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