AN ANNUAL FOOD & MUSIC FESTIVAL IN THE OUTSKIRTS OF LONDON
Reimagining Big Feastival
Reimagining Big Feastival
Through the Cotswolds Landscape
2024
Set in the Cotswolds, Big Feastival brings together the best in live music, street food vendors, celebrity chefs and family-friendly fun. The annual festival hosted by Alex James, the bassist of the British rock band Blur, brings visitors across the UK together every summer.
As a creative intern at IMG, I worked with a team of designers to construct my own brand redirection and pitch to IMG’s client, Big Feastival.
As a creative intern at IMG, I worked with a team of designers to construct my own brand redirection and pitch to IMG’s client, Big Feastival.
Official Site
Visual Rebrand
Set in the idyllic landscape of the Cotswolds, the color palette honors the countryside with its earthy tones while drawing on the vibrancy of Big Feastival. The type palette evokes a human, handwritten touch, leaning into the notion that the festivities are crafted with care, with families in mind.